Privacy Policy

Our Commitment to Your Privacy

This privacy policy applies to Firewalla, an application (“App”) and website ( – the “Site”) operated by Firewalla INC. (the “Company”).

Using the App, you can operate the Firewalla cybersecurity product to help protect your home and your family from cyber intrusions and viruses (the “Service”).

The term “App” is sometimes used in this Privacy Policy to refer to both the Site and App.

We respect and protect the privacy of our users. This Privacy Policy explains how we collect and use your information and is part of our Terms of Use when you use our App or Service.

Since this privacy policy covers everything, we have written a simpler document on how the Firewalla Product interface / interact with your data.  Please see

Your Consent

By using our App or Service, you consent to our Privacy Policy. If you don’t agree, please don’t use our App or Service.

What information do we collect?

When you register for the Service you’ll be asked to provide certain information about yourself, such as your name and email.

We will collect and store whatever information you chose to send or receive using the Service, including User Content (if any) as defined in the Terms of Use.

Our third-party billing service provider will also collect information such as your full name, credit card number, and billing address.

We collect some data and information that your mobile device sends when you use our Service. This information may include a device identifier, user settings, and the type of operating system used by your device. We may also collect information about your use of our Service.

We may collect and store information about your location. We may do this by converting your IP address into a rough geo-location or access your mobile device’s GPS coordinates if you enable location services on your mobile device. We may use your location information to improve and personalize our Service. If you don’t want us to collect this type of location information, you can disable the location feature on your device.

As part of the Services, our hardware devices collect and transmit traffic identifying information. We store this information for up to sixty days on our servers

We and our third-party service providers may collect certain information about your use of our App and Service. For example, we may collect and/or use:

  • Log information (including your IP address, browser type, Internet service provider, referring and exit pages, operating system, dates/time of access, and related data)
  • Information collected by cookies and tracking pixels (as discussed below)
  • Web beacons (also called “Internet tags” or “clear gifs”; used to count visitors to our App and which pages were viewed and links clicked)
  • Embedded scripts (code temporarily downloaded onto your device to collect information about your interactions with the Service and thereafter deleted or deactivated)

Where do we store your information?

Your information may be stored on our own servers or in servers owned by third-party cloud storage providers.

Third-party storage providers may not use your information except as provided in this Privacy Policy.

How do we use your information?

Information and User Content we collect from you might be used:

  • To provide you with Services
  • To improve our App and Services
  • For marketing purposes
  • To respond to your messages and comments
  • To send you technical notices

Do we use cookies or Tracking Pixels?


Cookies are small files that include an anonymous unique identifier. Cookies let us recognize your browser and remember certain information about you in order to personalize your experience of our Site and Service.

We also use cookies to compile aggregate data about traffic to our Site so that we can improve our Site and App.

We may use both persistent and session cookies. Persistent cookies remain on your computer after you close your session and until you delete them; session cookies expire when you close your browser.  

A tracking pixel is a tiny pixel-sized image that allows us to track your website visits, advertising impressions, and other types of Internet activity. It’s also sometimes called a web bug, beacon, or page tag.

Do We Use Google AdWords or other remarketing methods?


How Do We Respond to “Do Not Track” Signals?

We may track your browsing behavior to better tailor suggestions and information for you.

Some third party sites also keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. 

You can opt out of certain tracking by adjusting the settings on your browser.  However, many websites (including the Site) may not respond to such signals.

There are also browser extensions that may block tracking.  Again, they may not be effective in all cases.

How long do we store your information?

We intend to store some of your information and User Content indefinitely.

What about links to other websites?

We may provide links to or compatibility with other websites.  However, we’re not responsible for the privacy practices employed by those websites or the information or content they contain.  

How do we protect your information?

We use appropriate physical, electronic, and other procedures to safeguard and secure the information we collect. However, please be aware that the Internet is an inherently unsafe environment, and that hackers are constantly working to defeat security measures.

Thus, we cannot guarantee that your information will not be accessed, disclosed, altered or destroyed, and you accept this risk.

How can you protect your information?

We urge you to take steps to keep your personal information safe by not sharing it with others or posting it online.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise, transfer to outside parties your Personally Identifiable Information (PII) for commercial or marketing purposes.

We will, if required by a valid court order, provide your personal information in a civil or criminal proceeding.

We will not share any PII that we have collected from or regarding you except as described below.

If we’re acquired by a third party due to a merger, acquisition, or asset sale, or if our assets are acquired by a third party if we go out of business or declare bankruptcy, some or all of our assets, including your PII, might be disclosed or transferred to a third party acquirer as part of such a transaction.

We may disclose your PII to government or law enforcement officials or private parties if we, in our sole discretion, believe this is necessary or appropriate: (i) to respond to legal claims and subpoenas); (ii) to protect the intellectual property rights of our Company or third parties; (iii)  to protect anyone’s safety;  (iv)  to stop any activity that we believe to  be illegal, unethical, or actionable.

Not Intended for Children

Our App and Service are not intended for children under the age of 13. We do not knowingly or specifically collect information from or about children under the age of 13.

Changes to our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page. We may also, but are not required to, send you an email notice.

Contact Us

If you have questions about our Privacy Policy, please contact us

Last Updated: 11/3/2017